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Showing posts from November, 2011

SOBOLO PART 1

 bissap or better still sobolo, a beverage brewed in the ghanaian pot is competing with internationally acclaimed soft drinks  the drink is doing so well on the market even without any advertisement.  daniel lartey finds out why the rush for sobolo. Sobolo has certainly has come to add to other locally brewed drinks such as pito, asana, tose and palm wine.  But local as it may seem, it seem to be competing favorably with other international brands such as  coca cola, Sprite, muskatella and Tampico considering the level of patronage it is receiving lately. the drink  is prepared from the dried calyces of the hibiscus flower, and is best when served chilled. the hibiscus flower, a major raw material for the preparation comes in handy and  relatively affordable as it sell at ghc 50 pesewas  per margarine tin at the nima market.  perhaps, this explains why the drink is that economical. bentu Ibrahim has been brewing sobolo for over three years.

SIX CRITERIA IN SELECTING AN INTERNATIONAL ADVERTISING AGENCY

          I will be dealing with the above question with regards to Allan Hayes help papers, #2, the Hayes company. International advertising is can be seen as advertising your goods and services across borders. The short answer to the question is, if you’re big, you need a big agency. If you’re small, you need a small agency. If you’re really small, you don’t need an agency - Hayes, A. how to pick an advertising agency, #2. The hayes company. However, the product, target market research, planning techniques, ethical issues, objectives and persuasion research can aid in the choice.  PRODUCT: This will determine which agency to choose that is to say that, the agency should be able to cater for your product’s image being a broadcast advertising, print or internet. It should have a good public relation or direct marketing technique. An agency’s capacity to handle greater number of work at the same time. It is also important to know if the agency has a permanent structure to ensure s