CRITERIA FOR SELECTING MEDIA FOR ADVERTISING
Advertising media are the tools through which messages are sent to targeted audience and responses received as feedback. To choose a media for advertising while saving money at the same time, You will have to test the effectiveness of your message in each medium to find the best vehicle for promoting your product. What works for one product or service may not work for the next Today, advertisers face a highly concentrated and sophisticated media agency market, whose players have a high degree of professionalism. Selecting a business partner in this area is therefore a critical step for both the advertiser and the agency, and from both a strategic and financial perspective. = Before proceeding with selecting a media agency, it is useful to be aware of what services media agencies offer in today’s market. Over the past years, many factors have influenced the development of the role of media agencies: = The explosion of media outlets, linked with the dynamism of media group