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Advertising media are the tools through which messages are sent to targeted audience and responses received as feedback. To choose a media for advertising while saving money at the same time, You will have to test the effectiveness of your message in each medium to find the best vehicle for promoting your product. What works for one product or service may not work for the next Today, advertisers face a highly concentrated and sophisticated media agency market, whose players have a high degree of professionalism. Selecting a business partner in this area is therefore a critical step for both the advertiser and the agency, and from both a strategic and financial perspective. = Before proceeding with selecting a media agency, it is useful to be aware of what services media agencies offer in today’s market. Over the past years, many factors have influenced the development of the role of media agencies: = The explosion of media outlets, linked with the dynamism of media group

 bissap or better still sobolo, a beverage brewed in the ghanaian pot is competing with internationally acclaimed soft drinks  the drink is doing so well on the market even without any advertisement.  daniel lartey finds out why the rush for sobolo. Sobolo has certainly has come to add to other locally brewed drinks such as pito, asana, tose and palm wine.  But local as it may seem, it seem to be competing favorably with other international brands such as  coca cola, Sprite, muskatella and Tampico considering the level of patronage it is receiving lately. the drink  is prepared from the dried calyces of the hibiscus flower, and is best when served chilled. the hibiscus flower, a major raw material for the preparation comes in handy and  relatively affordable as it sell at ghc 50 pesewas  per margarine tin at the nima market.  perhaps, this explains why the drink is that economical. bentu Ibrahim has been brewing sobolo for over three years.

          I will be dealing with the above question with regards to Allan Hayes help papers, #2, the Hayes company. International advertising is can be seen as advertising your goods and services across borders. The short answer to the question is, if you’re big, you need a big agency. If you’re small, you need a small agency. If you’re really small, you don’t need an agency - Hayes, A. how to pick an advertising agency, #2. The hayes company. However, the product, target market research, planning techniques, ethical issues, objectives and persuasion research can aid in the choice.  PRODUCT: This will determine which agency to choose that is to say that, the agency should be able to cater for your product’s image being a broadcast advertising, print or internet. It should have a good public relation or direct marketing technique. An agency’s capacity to handle greater number of work at the same time. It is also important to know if the agency has a permanent structure to ensure s

A leader is he who tells his people what they must hear, not what they want to hear-Uganda

Defiance is the biggest weapon of the weak

You may be disappointed if you fail, but you are doomed if you don't try -The Gambia.

     PUT BARBED WIRE ON THE PAVEMENT OF CIRCLE-AVENOR ROAD                 Pedestrians who ply the Kwame Nkrumah circle road should be educated on the need to use the overpass. The complete disregard to road traffic regulations at Circle to Avenoh road is very alarming as pedestrians jump over the barriers dividing the road to cross instead of using the overpass. This irresponsible behaviour has already caused series of road fatalities which deprives Ghana of her work force. While commending the blockage of such act with a barbed wire at the main circle round about, I  appeal to the national road safety commission in collaboration with the AMA to extend such measures on  the walls dividing the road from Circle to Avenoh in order to  prevent the loss of more lives.

                                           POLICE HOSPITAL MORTUARY The state of the Regional Police headquarters Hospital mortuary at Danquah circle is very pathetic. I was very terrified to notice the number of unidentified bodies packed in a single fridge like mutilated human dung for mass burial. The fridge with the length of about 10 feet and 80 inches in width, which was to initially take a number of 30 bodies now contains over 200 bodies with70 bodies estimated to be added every week. What is more shocking perhaps is the fact that the whole city  operates from this single fridge in keeping unknown bodies. Blood flowing thick dark like pus oozing from a gigantic sore on the floors of the mortuary due to the low performance of the overloaded fridge. The stench, oh yes the stench, in and around the mortuary is very disgusting. We point accusing fingers at the police to convey bodies which lie on our roads as a result of fatal injuries. But have we thought

           SENSITIZE WA TO THE USE OF CRASH HELMET Wa is the capital town of the Upper West region of Ghana. Motorcycle has been the predominant means of transportation by the inhabitants as about 90 percent of the populace both young and old can boast of a motorbike. I visited the region and I realized that vehicles are minimal and one can only dodge the exorbitant fares charged by taxi drivers who will be willing to ply roads which vehicles won't pursue by purchasing a motorbike. The use of the motor bike is indeed making transportation very flexible. The problem however is that most of these motorcyclists and the persons they carry do not wear crash helmets. They have ignored completely the need for a crash helmet putting their lives and those they carry on the bike in danger. Some of the inhabitants admitted the importance of a crash helmet but sees it as an unnecessary cost since after all, they can ride their bikes to their destinations without a helmet. 

                  STOP THE PARTISAN POLITICS It is a scar on the conscience of Ghanaians as partisan politics takes away the once patriotic and national identity even in the face of the practice of a high profile democracy, there was chaos and heckles in parliament during the third state of the nations address by the Atta Mills’ government. The tempo at the house last Thursday was not the best as both the majority and minority party all wanted to prove their worth. Watching the minority described the state of the nations address as bad and “half empty”, while the majority described it as “Half full”, harmless and not intended to upset or offend. This actions are not healthy for the Ghanaian political system and posterity will judge us if we fail to show a sense of patriotism in addressing and redressing issues. Ghana is still struggling to sustain the peace she has earned and if parliamentarians and ministers representing their various regions can show such attitude

               LETS DONATE MORE BLOOD Blood donation is very important in maintaining Ghana's workforce and vibrant economy. The oxford advance learners dictionary defined the blood donor as a person who gives some of his or her blood to be used in the medical treatment of another people. Unfortunately there are no adequate voluntary donors and this have caused the National Blood Bank(NBB)  which supplies blood to families in order to save live to run out of stock. News of shortages of blood at the Korle-bu Teaching Hospital in Accra and recently the Konfo Anokye Teaching Hospital (KATH) in Kumasi has only come to serve as a warning to the National Blood Transfusion Service (NBTS) to sit up and put in place an efficient blood collection and processing strategies to bring this problem to an end. I believe the shortages should also serve as an alarm for all potential donors to donate blood when we are not sick. All one has to do is to bring a donors identity card anytime he find

        BRING WA SPORTS STADIUM TO STANDARD I traveled to the Upper West region of Ghana and I managed to visit the regional sports Stadium in Wa. I was filled with grief after I had combed the entire area in an attempt to locate the stadium only to be directed to an extreme end of a cracked wall with no sign post indicating the venue as a sports stadium. I was rather greeted with what seemed like a cemented surface darkened with dry cell as a chalkboard where names of teams to play for the day are written for people to take notice. Perhaps I would have complained about the signpost and depart quietly but on seeing the pitch, tears almost dripped down my eyes. Just like those days when we used to play football at the outskirt of the town, the Wa sports stadium is driven to a mere compound fortunate to have some green grasses grown on it with a cracked wall to protect the kicked balls from falling into the soup of the inhabitants. I asked myself, is this one of the stad

                 GIVE GIJ HER FAIR SHARE The story of the Ghana Institute of Journalism (GIJ) is embarrassing. It is embarrassing not because the Institute has not paid its dues to the country and the continent at large, but because after fifty-two years of  training journalists and media practitioners all over the continent, GIJ is still where and how it was at the beginning. To a fresher, it sometimes looks unfortunate at first, but after few semesters you get used to it.  But the more you know the exploits of the Institute, you begin to equate that transformation with maturity,and this is where the greater disappointment comes in. The neglect of one of the first communication training institutions on the continent is unacceptable, especially when one looks at the critical role the GIJ has played and continue to play in the social, economic and political life of this country. The neglect of GIJ is not because the authorities concerned are ignorant about the plight of t

Story by Daniel Lartey A visit to the Achimota bus terminal may depict an ultra modern GH¢ 16.5 million facility which has a capacity for 800 hundred vehicles, a police station, a clinic, four 20- unit toilet facility and 10 canteens. Other facilities are electronic destination boards, waiting sheds for commuters, offices for local drivers unions and close circuit television cameras to rack illegal activities. Research has indicated that the station by all standards is the biggest on the West coast of Africa. But has this natural pride served its purpose?  Is it being utilized by the people? Many have said that the station is a thing of beauty, so artistically designed and in such orderly manner that it is easier for one to find a vehicle to his destination without difficulty. Once again I ask, is this assertion true? In many towns and cities, a bus terminal is a hub of so many activities like social interactions and provides linkage to other destinations. The story however is not s

                                              GHANA INSTITUTE OF JOURNALISM                                            TOPIC: WHY STUDENTS PREFER READING INTERNET NEWS TO READING PRINT NEWS. BY                     DANIEL LARTEY (DCSM 2012039)                                                AND                     PRINCE AGBAVOR (DCSM 2012008) A RESEARCH PROPOSAL IN FULFILLEMENT OF THE END OF SECOND SEMESTER ASSESSEMENT  WHY STUDENTS PREFER READING INTERNET NEWS TO READING PRINT NEWS Chapter one 1.1 Background.  Internet, which emerged in the late 60 s, has been a medium through which one can get information. It was an addition to the news broadcast such as radio, newspaper and television. In recent times, the internet has been accessible even in the comfort of ones home through devices like Personal Digital Assistants (PDA), ipads and mobile phones. Most students particularly have been using the internet as their primary means of news. Research has indicated that the time people